Stacy Rome, Principal BrandNew
As Principal of BRAND NEW, a branding, strategic marketing and consumer promotions consultancy, Stacy has created, nurtured and supercharged close to 100 domestic and international brands in a wide array of categories from beauty and lifestyle to myriad non-profit organizations. Saying her experience ranges far and wide would be an understatement — she has created marketing plans for 125 different countries.
Whether it’s the initial research and strategic planning, or the final creative execution and performance measurement, Stacy has the hands-on expertise that has led to success for brands like Estée Lauder, Avon, Donna Karan Cosmetics, Yankee Candle and many non-profits including arts museums/organizations, historical associations, community centers, schools/universities, senior communities and more.
When not providing her expertise to brands, Stacy has lent her time and knowledge to non-profit boards and causes like the Connecticut Women’s Hall of Fame, the Crohn’s and Colitis Foundation, the United Way, Aurora Foundation for Women and Girls, and American Cancer Society’s Look Good/Feel Better program. Stacy is also certified in strategic digital marketing from the Yale School of Management’s Executive Education and MBA Essentials from London School of Economics and Political Science.