Understanding Today’s Donor: How To Design Systems That Build Lasting Donor Relationships At Scale

There’s a growing disconnect between donor expectations and fundraising practices. This is now compounded by the complexity of the world you fundraise in. In this session, you’ll see how modern fundraisers are closing the gap by adopting responsive fundraising systems that scale personalized donor experiences, create sustainable funding, and build resilience.

Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor relationships? We’ll address these challenges head-on, then share a fundraising system modern nonprofits are using to scale personalized donor relationships, build a foundation of flexibility, resilience, and responsiveness, and grow mission-critical funding.

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